Sponsor Ready School is packed with over 5 hours of in-depth video training designed specifically for racers looking to secure sponsorships and elevate their careers.
Inside Sponsor Ready School, you'll get step-by-step guidance on how to:
- How to stop sabotaging yourself so you can confidently approach companies and land deals.
- Explore a clear understanding of the sponsorship process, while helping you troubleshoot areas in the sponsorship process from research, to pitching, to closing deals that may slow you down.
- How to move beyond outdated tiered sponsorship packages and understand what companies really want, so you can pitch in ways that resonate with them.
You'll also learn proven techniques for networking, building relationships, and handling sponsor negotiations with confidence. Plus, we include bonus content featuring industry experts who’ve helped secured multi-million dollar deals and insider tips on how to stand out in a crowded motorsports industry.
- Public Relations & Media Training with Elon Werner ($99 value) Elon Werner, a 30-year veteran in sports media relations, will teach you to assess your press reach, connect with key publications, and confidently share your story on camera.
- Unlock your sponsorship value with Alex Striler ($99 value) Alex Striler, former Director of Sales & Marketing for Lucas Oil Products and author of an Amazon best-seller, will guide you on what sponsors are looking for and how to showcase the unique value you bring to the table.
- The Five Worst Sponsorship Mistakes (and How to Avoid Them) with Ken Ungar ($99 value) Ken, Author of Sponsorship Strategies, explains how to define and express your personal brand to attract sponsors, bring value to them, understand the importance of demographics and psychographics, build a strong social media presence, and customize each sponsorship outreach for maximum impact.
